MY NAME IS: Cynthia Besteman.
I'M KNOWN FOR BEING:
Founder and CEO of Violets are Blue.
Violets are Blue was created from a personal need for skincare that is natural and safe for the body, as well as the environment.
In 2011, I received a devastating diagnosis of breast cancer. I believed I had led a healthful life, so I sought the truth about toxins in our environment. After learning about the way our bodies can manifest problems as a result of our lifestyles and the products we use, I cleared my household of any possible pollutants and switched to a purely organic lifestyle. I was shocked by the mislabeling of beauty products that were classified as “organic” or “natural,” as they typically contained parabens, sulfates and other chemicals known as endocrine disruptors, linked to cancer and reproductive concerns.
After undergoing treatment, I drew upon my newfound love of crafting skincare products for myself, my family and my friends to establish Violets Are Blue. I used my knowledge and passion for naturally-derived skincare ingredients to formulate a consciously-produced line of products, each one a labor of love. Violets Are Blue operates under the philosophy that skincare does not have to be complicated; in fact, keeping it simple is best.
I'M LAUNCHING:
Our new Sport/Extra Strength deodorant.
YOU CAN FIND IT:
As of May 15th, on our Violets are Blue website.
WHAT MAKES IT SPECIAL IS:
I started this whole line—which now includes everything from serums and masks to lip balms and body scrubs—around wanting to create safe and effective deodorant. When you get breast cancer “out of the blue,” you take a hard look at what you are putting on your body. I realized that aluminum-filled deodorant had to play a part. You shave your armpits, nick yourself and then apply toxic deodorant and, boom, it’s in the bloodstream near your breasts. While there may be no scientific proof, ask any breast cancer patient and they will tell you, they will never wear aluminum-filled deodorant again. I worked hard to find natural ingredients that 1. really work 2. smell great and 3. are easy to apply.
ONE THING YOU CAN'T MISS IS:
Our deodorant! It’s the bomb!
YOUR BODY WILL THANK YOU BECAUSE:
It doesn't matter what you put in your body, if what you are putting on your body is toxic. Plus, with Violets are Blue, your skin will feel so much better and look clearer and more youthful.