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My name is: Iris Rubin.

I’m known for being: Dermatologist and co-founder of Seen Hair Care.

I'm talking about: Seen Hair Care—especially our new Travel Kit.

You can find it at: Hello Seen. Come mid-August, you’ll also find Seen on Anthropologie and in brick-and-mortar Anthropologie stores in Pennsylvania, Maryland, Connecticut, California, Oregon and Washington, D.C. 

How it works is: Seen products care for your hair and your skin. Hair care products can cause breakouts. Seen is different: clinically proven not to clog pores. We bring skin science to hair care. We don’t believe in compromises. Why choose between beautiful hair and beautiful skin, when you can have both?


What makes it special is: What makes us different is that our formulations are clinically proven to be non-comedogenic and non-irritating. We also have good-for-skin additives, including a skin soothing chamomile derivative and a plant sugar derived silicone substitute. Our color-safe formulations deliver luxury benefits. And we deliver peace of mind, since our products are formulated without sulfates, silicones, phthalates, parabens, dyes, gluten or animal testing.

One thing you can’t miss is: Our shampoo is sulfate-free and has amazing foam and smells great. And our blow-out creme has won two awards. It has heat protection, improves frizz, adds shine and offers UV and pollution protection for hair.

My favorite secret detail is: I have put many of our hair care formulations directly on my face as the first step to make sure they won’t clog pores or cause breakouts! I like to say, “I break out, so you don’t have to.” We then put our products through formal third party comedogenicity testing.

Your body will thank you because: You won’t have to compromise your skin for great hair!

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Photo by Garance Vallé.

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