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My name is: Jules Miller.

I’m known for being: founder + CEO of The Nue Co.

I'm talking about: Nootro-Focus.

You can find it at: Our pop-up at 345 W. Broadway in NYC or online.

How it works is: The word “nootropic” was coined in 1972 by Romanian psychologist and chemist, Corneliu E. Giurgea, from the Greek nous—meaning mind—and tropein—meaning to bend or turn. A nootropic is defined as something that can increase or aid cognitive function. Dubbed “smart drugs,” they’re like brain power supplements that you can feel working in real time.

Historically, supplements for brain health fall into two distinct groups: they’re either instant effect (i.e. make you sharp, then leave you crashing down with no lasting effects); or, they’re a long-term commitment with little indication of whether or not they’re working.

Using a blend of natural and patented ingredient technology, Nootro-Focus is designed to help you focus in the short-term, but also helps your brain health long-term. Our formula contains just six ingredients, five of which are totally natural. We’ve taken the absolute best of nature—organic lion’s mane mushroom, rhodiola, l-theanine and gingko—and blended it with the best of scientific innovation. The hero ingredient in this blend is a compound called Citicoline.

What makes it special is: Citicoline is produced naturally in our bodies, but we’re unable to up our levels through diet, since it’s not found complete in any food sources. We are using a ground-breaking form of citicoline, which is 99.8% pure, created using a patented fermentation process.

One thing you can’t miss is: Within 30 to 60 minutes of taking Nootro-Focus, you’ll instantly feel in the zone and find it a lot easier to get focused on a task without distraction. In the midst of working consecutive 14-hour days, I find Nootro-Focus helps me to sustain focus, concentration and memory.

My favorite secret detail is: The results get even better after the three-month mark! I’ve been taking it daily for eight months.

Your body will thank you because: You’re not only serving your cognitive health today, but Nootro-Focus works to improve the health of your brain for the future.

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