MY NAME IS: Karen Behnke.

I’M KNOWN FOR BEING:

Founder of Juice Beauty and passionate about building mission-driven businesses.

I'M LAUNCHING:

Juice Beauty Phyto-Pigments Color to compliment our current Juice Beauty skincare collection, created with Gwyneth Paltrow.

YOU CAN FIND IT AT:

juicebeauty.com and ulta.com.

WHAT MAKES IT SPECIAL IS:

Juice Beauty is radically transforming the chemistry of makeup by introducing a collection of nearly 80 antioxidant-rich products powered by certified organic ingredients and colored by Phyto-Pigments instead of artificial dyes. To achieve a rainbow of intensive hues, each product is formulated with pure extracts from natural sources such as argan, cape Lilac, rose petals, purple carrots, aubergine, moringa and more.

ONE THING YOU CAN'T MISS:

The Luminous Lip Crayons! They're a unique blend of plant-derived Phyto-Pigments with replenishing plant emollients to keep lips soft with a smooth, creamy texture and lightweight feel. Plus, they’re named after Gwyneth’s favorite California beaches.

YOUR BODY WILL THANK YOU BECAUSE:

All the products are so good for you, you could eat them! While I wouldn't recommend doing so, we promise to always formulate so we never compromise your inner health for the appearance of your outer beauty.