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My name is: Giovanna Campagna.

I’m known for being: Founder of skincare brand Joaquina Botánica

I'm talking about: Joaquina Botánica currently features two original formulas—the Orquídea + Vitamin C Hydrating Glow Oil and Calendula + Peptides Hydrating Essence.

You can find it at: On our site or IRL at SHEN Beauty. We launched the line in January 2021, after nearly three years of development. 

What inspired me to launch it was: The line is inspired by my Colombian heritage. Latin America is the world’s most biodiverse region, home to incredibly potent botanicals, and it also has a deep-rooted beauty and wellness culture rooted in the natural. However, there were virtually no skincare brands speaking to this. I dreamt of creating a line that would share the region’s beauty philosophies and lush ingredients through results-driven, luxury skincare.

How it works is: Each of our formulas begins with supercharged botanicals native to Latin America. They are coupled with clinical actives at the cusp of clean beauty innovation, amplifying their natural benefits. 

What makes it special is: We are inspired by both traditional uses of natural ingredients that have been passed down by generations and by the most current research and discoveries surrounding previously untapped botanicals. Each of our proprietary formulas is designed to help you achieve healthy, vibrant, glowing skin through high levels of nutrient-dense, proven ingredients, and zero empty fillers.

One thing you can’t miss is: Our Hydrating Essence features plant peptides derived from Sacha Inchi, an ancestral Amazonian superfruit. This active ingredient has been clinically proven to firm, smooth, and improve skin contour—in other words, help defy the effects of gravity! Our Essence is applied as a mist, allowing you to use it as a refreshing boost throughout the day. So, you ultimately get these key anti-aging benefits throughout the day, maximizing their effects.  

My favorite secret detail is: In formulating our products, we were committed to only including highly nutritious botanicals and clinical actives that each render a true skincare benefit. Balancing this goal with our desire to create a pleasurable scent experience was our greatest challenge in formulating the Hydrating Glow Oil, as we were uncompromising in our decision to leave out fragrance and essential oils. Mindful that many consumers want soothing, non-irritating, effective face oils that opt out of even essential oils, we knew it was worth the effort to find another solution. Through endless adjustments to the combination and ratio of our oils, we were able to create a unique blend that gives a sweet, buttery, warm scent that transports you, while being completely derived from our nutritious ingredients themselves. 

For me, “clean” or “conscious" beauty meansSkincare that is free of ingredients that are harmful to your health or to the planet.

One ritual you can practice with this line is: Start your ritual by applying our Hydrating Essence, which delivers intense water-based hydration and preps the skin for following treatments. I designed it to dispense as a mist because I love the soothing, refreshing application and because I wanted you to be able to reapply the product throughout the day, even over makeup. It truly gives you instantly dewy skin. Follow with the Orquídea + Vitamin C Hydrating Glow Oil as a hydrating, brightening and plumping treatment. It will lock in moisture and leave your skin soft and velvety, without ever feeling greasy. 

It can help you live your process because: Our formulas are designed to give you your most healthy, happy, glowing skin, while transporting you to the tropics. I believe we could all use an extra dose of warmth and optimism in our everyday lives, so why not start with your beauty ritual?

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