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My name is: Yolanda Cooper.

I’m known for being: We Are Paradoxx founder and CEO.

I'm talking about: Our haircare collection.

You can find it at: Ulta, ASOS and Revolve—right now!

How it works is: I developed We Are Paradoxx following a lightbulb moment: I realized that I was really careful about what products and ingredients I used on my face and body, but that I couldn’t find comparable haircare. When you consider that the absorption rate of your scalp is around four-times greater than that of your forearms, it’s crazy to think about the toxins you’re exposing yourself to through your haircare. So, I produced a collection of high-performance, multitasking products that are free of toxins and up to 97% natural. They work to create lightweight bounce, silky softness, high volume and frizz-free hair thanks to the infusion of powerful extracts native to Ireland, including kelp seaweed, carrageen moss, red clover, Celtic salt, whiskey and hops. The beauty of the collection is that it can be used how and when it suits each individual. We have developed formulas that negate the need for rules or a step-by-step routine, as we don’t have time for that, and we imagine you don’t either!

What makes it special is: We Are Paradoxx is the plastic-free haircare brand that does things differently. Our products are environmentally responsible, socially conscious, up to 97% natural and packed full of organic extracts—and they seriously perform. We use reusable aluminum packaging in place of plastic, as it is far better for the environment; and it is vitally important that we all take responsibility for repairing the damage we have done to the planet. It’s estimated that, currently, there are 25 trillion pieces of plastic debris in the ocean. Over 100,000 marine animals die every year from plastic entanglement and ingestion. The projected rate of plastic recycling in the US during 2018 was just 4.4%. Conversely, aluminum is the #1 recycled item in the USA and it can be recycled on an infinite loop. So, no matter how many times it is recycled, it maintains its grade and can be reused in the same form. Additionally, our collection is PETA-certified vegan, Leaping Bunny-certified cruelty-free, toxin-free and a proud supporter of 1% For The Planet.

One thing you can’t miss is: The We Are Paradoxx Game Changer Hair Mask, that acts as a washout mask, leave-in mask and finishing balm. It can also be used as a super hydrating skin moisturizer. This makes it an absolute must-have for traveling, as it is so multifunctional.

My favorite secret detail is: That the We Are Paradoxx Hangover Hair Elixir contains Jameson’s Irish Whiskey, literally poured from the bottle!

Your body will thank you because: Our haircare collection doesn’t just seriously perform; it’s also completely toxin-free, making you feel great on the inside, while looking great on the outside.

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Photograph A Well Traveled Woman

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