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My name is: Sheena Yaitanes.

I’m known for being: the founder of Kosas Cosmetics.

I'm helping to launch: The Kosas Pop-Up.

You can find it at: 85 Mercer; now thru 12/31.

I was inspired to open it when: a storefront opened up on my favorite block in New York City. Serendipitously, one of our investors, Brandon Charnas of Current Real Estate, presented it to us. He and his team at Naked Retail were ready to turn the empty space into a full-fledged Kosas universe. We had recently had a lot of feedback on social media from customers wanting more Kosas in the real world, and this was the perfect opportunity to create a place where people could touch and feel our products.

One thing you can’t miss is: our Kosas Beauty Undone hoodie. We made them specifically for the pop-up in limited quantities, so it’s the one thing that you don’t want to miss. Inspired by three of our most coveted lipstick colors—Rosewater, Undone and Electra, each cropped sweatshirt has the words “Beauty Undone” printed on the hood as a reminder that inner beauty speaks for itself and that we are here to redefine the notion of effortless beauty. 

My favorite secret detail is: the Kosas skateboard deck display. They were hand-painted here in LA with all the colors custom-mixed to match the exact shade of each of our universal lipsticks. It’s an amazing sight to see and is a nod to our California roots.

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