Our names are: Samantha and Dawn Goldworm.

We’re known for being: The Scent Twins.

We’re talking about: Scent for Good.

You can find it at: scentforgood.com.

Before we created this line, we were (and still are): Creating bespoke scents for brands to help them communicate, differentiate and drive loyalty with their customers.

What inspired us to launch it was: We founded Scent for Good based on our belief in compassion, community and care. We hope to liberate, heal and bring joy through the emotional power of scent.

How it works is: Scent for Good products help you feel protected, safe and a little pampered. We believe that caring for your health and caring for how you feel are not separate rituals. The hand sanitizer is FDA reviewed and registered. It is also dermatologist approved. All of the fragrance ingredients in our products are IFRA certified. We also launched with a mask spray. 

What makes it special is: The moments of unexpected joy when you experience the SFG products.

One thing you can’t miss is: The scent! You’ll fall in love, almost immediately. 

My favorite secret detail is: The lux black packaging and bits of joy sprinkled throughout our messaging.

For us, “clean” or “conscious” beauty means: Knowing that the brand participates in sustainability practices, whether those practices relate to the packaging, processing or usage of ingredients. 

One ritual you can practice with this line is: Apply. Smell. Smile. Breathe. And relax.

It can help you live your process because: The SFG products are everyday luxuries for your protection and happiness. Because your happiness is always necessary.