My name is: Joobin Jung.

I’m known for being: global sales manager for Vitabrid.

I'm helping to launch: Vitabrid Scalp Shampoo.

You can find it: at any Barneys New York stores nationwide and on barneys.com.

What makes it special is: Vitamin C is, by nature, a highly unstable substance which is easily oxidized when exposed to air, light, heat etc. It’s also water-soluble, which means it has the added challenge of being readily absorbed into the skin.

Vitamin C has often not been used for topical application due to these many limitations, despite its many benefits for skincare. Vitabrid has overcome these limitations through advanced biotechnology. Active vitamin C has been stabilized while encapsulated between bio-friendly mineral layers; it is slowly released—for over twelve continuous hours—deep into the skin through our ion-exchange mechanism.

So, our vitamin shampoo prevents hair loss and promotes the look and feel of fuller and thicker hair, while hydrating and soothing the scalp. It doesn’t contain any of the sixteen major harmful substances including silicon, parabens and sulfates.

Natural plant-sourced ingredients make a sensitive and weak scalp healthier and provide moisture and nutrients to the hair, thus maintaining its luster. This shampoo has proven to be effective in locking in color on color-treated hair, as well. Many users have claimed that it left their hair so silky and smooth that the use of a conditioner was not necessary!

One thing you can’t miss is: the Vitabrid C12 Hair Tonic Professional Set, a specially formulated intensive product for the hair and scalp. It helps to alleviate itchiness. This is best to use together with the Vitabrid Scalp Shampoo, as it will help to re-boot your scalp.  

Your body will thank you because: lustrous and shiny hair starts with a healthy and revitalized scalp. A healthy scalp is a starting point for overall well-being.