My name is: Dr. Yannis Alexandrides.

I’m known for being: 111Skin founder and M.D F.A.C.S. at world-renowned 111 Harley Street.

I'm helping to launch: Lunar28.

You can find it at: Barneys New York, 111skin.com.

What makes it special is: Lunar28 is a phased, targeted, 28-day brightening treatment, which rivals the results of laser resurfacing. It uses a clinical approach to target sun damage, pigmentation and dull complexions.

One thing you can’t miss is: the two Brightening Serums. The intensities are staggered: First, we allow the skin to acclimate to the potent brightening ingredients, Brightenyl and Granactive Retinoid. Then, we up the ante with higher concentrations for an extra boost of brightening. These serums will completely transform the complexion from dull to luminous. 

Your body will thank you because: the concept is designed to follow the 28-day lunar cycle, in harmony with the physiological cycle to which we are genetically aligned. After 28 days, your skin will be illuminated and radiant—like after laser treatment but without the downtime.